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Creative Video Production: Digital Marketing Strategy

With so much video content out there, it is difficult to be noticed as a content creator. In this intensive workshop, gain firsthand collaborative experience in short-form original content creation for brands and companies. Learn creative video workflows, from story ideation to production to postproduction, while gaining appreciation for the importance of a digital distribution strategy. Begin with creative ideation and get hands-on experience with preproduction, production, and postproduction workflows to finalize a commercial spot, an interview-driven testimonial, and a scripted voiceover product demo. Gain expertise in creating stories to align with innovative marketing strategies, while becoming proficient in processes and technologies that make it all possible. Most important, walk away with content in a reel to market yourself—the most important aspect of any digital video job application, professional website, and social media webpage.

More details

You'll Walk Away with

  • An understanding of creative ideation for short-form video, branded content, and native advertising
  • Basic production skills, including camera operation, audio mixing, and lighting techniques
  • Familiarity with editing in Adobe Premiere Pro and with basic graphics creation in Adobe Photoshop/After Effects

Ideal for

  • Filmmakers interested in breaking into marketing
  • Marketing professionals who wish to learn techniques to produce, direct, and edit video
  • Professionals and aspiring professionals who wish to create or update a reel
  • Students seeking hands-on, practical training in the technical aspects of filmmaking
NO open sections available for this course at the moment. Please check back next semester.