CATALOG for additional AI course offerings
Artificial intelligence can generate text, images, presentations, audio, and video in seconds. The challenge for communications professionals is no longer simply knowing how to use AI — it is knowing how to use it strategically, creatively, and responsibly.
In this hands-on course, you will learn how to work with generative AI as a communications partner: researching and developing ideas, strengthening writing, adapting content for different audiences, creating compelling visuals and multimedia, and building campaigns across multiple channels.
Along the way, you will explore practical approaches to prompting, storytelling, audience development, research and fact-checking, responsible AI use, image and video generation, presentation design, and content marketing. You will also learn to design AI-integrated workflows for your daily work and set up basic AI agents to support them.
Students will experiment with leading general-purpose AI tools such as ChatGPT, Gemini, and Claude, along with specialized tools for image generation, presentations, audio, video, and other communications tasks. The emphasis will be on developing skills and strategies that can adapt as AI technology changes.
Throughout the course, students will put these techniques into practice by developing a communications project from initial concept and research through written, visual, multimedia, and promotional materials.
No advanced technical or AI experience is required. Familiarity with common tools such as Google Docs, Microsoft Word, and PowerPoint is helpful, and introductory resources will be available for students who need them.
Requirements:
The certificate is awarded to students who declare candidacy and successfully complete the one required course listed below with a grade of B or higher.
This course is delivered in an online format that uses a combination of required real-time, instructor-led (synchronous) video meetings and self-paced (asynchronous) learning within NYU’s online learning platform, and there are weekly deadlines for lesson and assignment completion.
Questions? Contact us at The Center for Publishing, Writing, and Media. Email sps.pwm.ce@nyu.edu or call 212-998-7289.
This single course fulfills the requirements for the Certificate in Communications & AI (Accelerated).
Continue Your Learning Journey - After completing this course, you may choose to advance your expertise with the Advanced AI and Communications Accelerated Certificate. This next-level program builds on foundational skills and focuses on strategic AI applications, advanced communication workflows, emerging tools, and high-impact content development across professional contexts.
Continuing Education Units (CEU) : 5
Artificial intelligence can generate text, images, presentations, audio, and video in seconds. The challenge for communications professionals is no longer simply knowing how to use AI — it is knowing how to use it strategically, creatively, and responsibly.
In this hands-on course, you will learn how to work with generative AI as a communications partner: researching and developing ideas, strengthening writing, adapting content for different audiences, creating compelling visuals and multimedia, and building campaigns across multiple channels.
Along the way, you will explore practical approaches to prompting, storytelling, audience development, research and fact-checking, responsible AI use, image and video generation, presentation design, and content marketing. You will also learn to design AI-integrated workflows for your daily work and set up basic AI agents to support them.
Students will experiment with leading general-purpose AI tools such as ChatGPT, Gemini, and Claude, along with specialized tools for image generation, presentations, audio, video, and other communications tasks. The emphasis will be on developing skills and strategies that can adapt as AI technology changes.
Throughout the course, students will put these techniques into practice by developing a communications project from initial concept and research through written, visual, multimedia, and promotional materials.
No advanced technical or AI experience is required. Familiarity with common tools such as Google Docs, Microsoft Word, and PowerPoint is helpful, and introductory resources will be available for students who need them.
Requirements:
The certificate is awarded to students who declare candidacy and successfully complete the one required course listed below with a grade of B or higher.
This course is delivered in an online format that uses a combination of required real-time, instructor-led (synchronous) video meetings and self-paced (asynchronous) learning within NYU’s online learning platform, and there are weekly deadlines for lesson and assignment completion.
Questions? Contact us at The Center for Publishing, Writing, and Media. Email sps.pwm.ce@nyu.edu or call 212-998-7289.
This single course fulfills the requirements for the Certificate in Communications & AI (Accelerated).
Continue Your Learning Journey - After completing this course, you may choose to advance your expertise with the Advanced AI and Communications Accelerated Certificate. This next-level program builds on foundational skills and focuses on strategic AI applications, advanced communication workflows, emerging tools, and high-impact content development across professional contexts.
Continuing Education Units (CEU) : 5
You'll walk away with
- The ability to evaluate AI tools based on communication goals and context
- Basic AI agents that support routine communication tasks
- Personal frameworks for using AI responsibly
- A portfolio of work, including text, images, presentations, and multimedia documents
Ideal for
- Working professionals in communication, publishing, marketing, and media
- Communicators who desire to integrate AI in their work processes
- Corporate and business professionals who want to utilize AI to accelerate communication workflows
Upcoming courses
Registration is recommended at least three weeks before the course start date.
Upcoming courses
Registration for this course is closed.
Certificates that include this course
Earn a discount on courses by declaring your candidacy for a certificate.