Digital Content Creation: Design, Writing, AI, and Video

The evolution of social media content into visually compelling images, video, and live broadcasting requires a strong visual media presence to achieve success. Content creation requires an understanding of media, design, story, and platform-specific best practices. This course will teach you how to translate a strategic vision into social media content, from conceptualizing to creating, editing, and executing content on social media platforms. 
 
Continuing Education Units (CEU) : 2.5

You'll walk away with

  • By the end of this course, students will be able to:
  • Produce professional digital media assets including graphics, videos, photography, written content, and interactive features through industry-training.
  • Develop a strategic digital media content plan informed by platform best practices, audience behavior, and industry standards.
  • Use industry tools, AI and emerging technologies to enhance and streamline digital content creation across multiple formats.
  • Align digital media strategies with broader business and brand objectives to drive meaningful communication, sales and measurable impact.