Persuading in Business: Leadership, Public Speaking and Executive Communication
Persuasion across cultures, media, and technology is essential for professional success in today’s globally-connected business environment. Master proven persuasive and public speaking strategies used by leading professionals and entrepreneurs. Learn ways to influence others through advanced messaging and storytelling techniques. The skills acquired in this course are applicable to any industry and reveal how to understand and communicate effectively with diverse audiences in a variety of professional fields. Through business simulations and interactive analyses of notable business campaigns, this lively and experiential course will help you to master strategic rhetoric, business communication best practices, dynamic presentation approaches, and advanced social media writing. You’ll learn to create clear and impactful messaging in business by using language to build connections, recognition, and success.
This course is part of the Certificate in Executive Business English and Global Communication. It may be taken to pursue the certificate, or as a standalone course.
You'll Walk Away with
- More effective and impactful oral and written skills for various business contexts
- The ability to create strategic verbal and visual messages for business and personal success
- Global professionals seeking to enhance their communication skills
- Those who wish to sharpen their persuasive and messaging skills