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Intro to Technology and Analytics for the Global Nonprofit

Nonprofits work to change the world, but how can they effectively assess and measure their impact? This course—geared toward individuals in, or thinking of getting involved in, the nonprofit sphere—imparts the skills needed to track and measure an organization’s impact. After an introduction to the theory of impact mapping, you will gain a foundation in Google Analytics so you can work toward certification. Learn how to employ social media advertising and branding and how to apply for, manage, and utilize Google AdWords as an impact tool. At the end of the course, you will leave with both the theoretical grounding and the technological skills that can be applied at any social impact organization.

More details

You'll Walk Away with

  • Strategies and theories for bridging the digital divide
  • Google Analytics skills
  • Experience approaching and managing technology projects applicable to nonprofits
  • Knowledge of social media branding and advertising
  • A foundation in Google AdWords

Ideal for

  • Nonprofit staff members
  • Marketers, impact strategists, and project managers who work at nonprofits
NO open sections available for this course at the moment. Please check back next semester.