This hands-on course prepares nonprofit fundraisers and communications professionals to use artificial intelligence and digital tools to design, execute, and optimize high-impact story-based fundraising campaigns. Students will learn how to apply storytelling and AI-powered technologies across the full campaign development process: from defining audiences and crafting compelling narratives to producing visual assets, optimizing digital channels, and driving conversion.
Through weekly applied assignments, participants will apply lessons and collaborate with generative AI tools to analyze organizational strengths, develop campaign goals, create donor avatars, and produce real storytelling assets, including videos, visuals, social media content, email campaigns, and website narratives. The course draws on proven storytelling frameworks while demonstrating how AI can enhance creativity, efficiency, and personalization without compromising mission, ethics, or trust.
Students will explore how storytelling functions across channels, including social media, email, websites, and emerging platforms, and how data, KPIs, and AI-enabled insights can be used to improve engagement and fundraising outcomes. The course also examines current innovations and trends shaping the digital fundraising landscape, equipping participants to evaluate new tools and platforms with confidence.
By the end of the course, students will have built a complete, AI-informed digital storytelling and fundraising campaign, including a polished pitch and strategic plan they can immediately adapt for their organization or professional portfolio.
This course is eligible towards the completion of the Certificate in Fundraising. Bundle your coursework and earn a professional credential that communicates knowledge and skills gained. Declared Certificate students receive 10% off of courses within the program.
Note: Full participation in Digital Storytelling, Innovation, and Fundraising is applicable for 15 points in Category 1.B Education of the CFRE International application for initial certification and/or recertification.
Continuing Education Units (CEU) : 2
Through weekly applied assignments, participants will apply lessons and collaborate with generative AI tools to analyze organizational strengths, develop campaign goals, create donor avatars, and produce real storytelling assets, including videos, visuals, social media content, email campaigns, and website narratives. The course draws on proven storytelling frameworks while demonstrating how AI can enhance creativity, efficiency, and personalization without compromising mission, ethics, or trust.
Students will explore how storytelling functions across channels, including social media, email, websites, and emerging platforms, and how data, KPIs, and AI-enabled insights can be used to improve engagement and fundraising outcomes. The course also examines current innovations and trends shaping the digital fundraising landscape, equipping participants to evaluate new tools and platforms with confidence.
By the end of the course, students will have built a complete, AI-informed digital storytelling and fundraising campaign, including a polished pitch and strategic plan they can immediately adapt for their organization or professional portfolio.
This course is eligible towards the completion of the Certificate in Fundraising. Bundle your coursework and earn a professional credential that communicates knowledge and skills gained. Declared Certificate students receive 10% off of courses within the program.
Note: Full participation in Digital Storytelling, Innovation, and Fundraising is applicable for 15 points in Category 1.B Education of the CFRE International application for initial certification and/or recertification.
Continuing Education Units (CEU) : 2
You'll walk away with
- Strategies for Digital Advancement: Harness emerging tech to elevate your digital storytelling prowess and maximize the impact of your efforts.
- Emerging Digital Tools: Incorporate new platforms and technologies into your nonprofit fundraising and marketing--setting the best stage for strategic growth.
- New Opportunities: Analyze trends, best practices, tools, and platforms to identify crucial opportunities for your nonprofit.
- The Ecosystem of Impact: Gain insights into the interconnected worlds of digital storytelling and fundraising, empowering you to navigate with confidence.
- Your Actionable Plan: Craft a powerful digital strategy that elevates fundraising outcomes and fosters deeper supporter engagement for your organization.
Ideal for
- Fundraising staff members, seeking to bolster their expertise and achieve remarkable fundraising outcomes.
- Annual fund directors, aiming to infuse their strategies with innovation and elevate donor engagement.
- Marketing and Communications Managers, looking to leverage the potential of emerging technology for compelling fundraising campaigns.
Upcoming courses
Registration is recommended at least three weeks before the course start date.
Upcoming courses
Registration for this course is closed.
Certificates that include this course
Earn a discount on courses by declaring your candidacy for a certificate.
