How do companies create foreign-language versions of their marketing campaigns that are both true to their brand image and culturally relevant in their target markets? Through transcription: a fast-growing service for which there currently is more demand than there are qualified translators. This language-neutral class will introduce the fundamental principles of transcreation and explore how branded messaging is adapted to transcend borders and cultures. This lively, practice-based learning experience replicates real-world conditions and client relationships through individual and group work. Come away from this course with the knowledge you need to begin working on transcreation projects.
You'll Walk Away with
- The fundamental principles of transcreation
- The skills to prepare a successful transcreation brief