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Digital Commerce: Building Digital Business Models

Digital commerce is the fastest growing industry in the history of business. In less than 25 years, it has grown to almost 10 percent of total retail sales in the United States. Learn to strategize and build your digital commerce presence and environment for modern times. Presented through an entrepreneurial lens, this course provides the tools and resources necessary to create a digital business model and to sustain the platform in today’s competitive landscape. In class, work in teams to fuel your e-commerce strategy.

More details

You'll Walk Away with

  • The tools to strategize and create a digital commerce presence and value proposition
  • The skills to build an e-commerce business and brand targeted to a specific customer segment
  • The ability to develop digital marketing tactics for brand and website, complete with defined metrics to measure and maximize site performance
  • Knowledge of the different digital business models
  • Familiarity with the hardware, software, servers, and databases that drive digital commerce
  • Awareness of how social media support is incorporated into different e-commerce business models

Ideal for

  • Those interested in establishing a strong foundation in digital commerce business models
  • All levels of professionals who seek to explore the concepts of e-commerce

1 section

  • Fall 2020

    • Section

      001
    • Semester

      Fall 2020
    • Date

      Nov 2 - Dec 14
    • Day

      M, Th
    • Time

      6:00PM-8:00PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      12
    • Faculty

      Burnett, Mack
    • Location

      Instructor Led