Margie KuoAdjunct Instructor
Margie is an accomplished healthcare marketer with over 25 years of commercial and strategic leadership experience in OTC and prescription medicines and medical cannabis. Following two decades at Pfizer, where she was the US Commercial Lead for several billion-dollar brands, she started a healthcare marketing consultancy where she has helped companies launch or reposition medicines in a wide range of therapeutic spaces. More recently, Margie served as the Chief Commercial Officer for Fiorello Pharmaceuticals, a medical marijuana company, and as SVP, Strategic Marketing, for Adamas Pharmaceuticals, helping the company transform into a commercial organization through the launch of the company’s first CNS medicine. In addition to teaching in NYU SPS’s Integrated Marketing M.S. program, she has also designed curricula for the school’s newest executive degree and certificate offerings. Margie has a BA from Yale University, and an MBA in Marketing and Finance from the NYU Stern School of Business.
The complex network involved with healthcare products requires a more disciplined and integrated approach to identifying the optimal marketing mix.