AI for Marketing and Communications: Generative Creativity & Content Innovation

This course explores the impact of Artificial Intelligence (AI) on user interface (UI) and user experience (UX) design, branding, and digital creativity. Students examine how AI is transforming the way products, content, and experiences are designed and delivered, with emphasis on strategic brand development and interactive systems.
Through hands-on projects, students use leading AI tools including ChatGPT, Gemini, Suno, Midjourney, ImagineArt, and—when available—Sora to develop skills in concept development, prototyping, and creative production. Students examine the next generation of AI, including multimodal systems and the path toward Artificial General Intelligence (AGI), gaining perspective on how advances expected in the coming years may influence creative industries, human-computer interaction, and professional practice.
Ethical and legal considerations are addressed throughout, including data privacy, intellectual property, and responsible AI use. Students complete a portfolio-ready vision project that combines brand identity, UI/UX design, motion concepts, and prompt documentation, positioning them for roles at the intersection of design, technology, and communications.
Continuing Education Units (CEU) : 2.5

You'll walk away with

• AI best practices to produce Generative AI media assets for brand strategy, UX flows, and on-brand content with prompt chains and critique loops
• The ability to translate brand narratives into UX artifacts: journey maps, prototypes/mocks, and microcopy
• The ability to produce visual, motion, and audio assets (Midjourney/ImagineArt, Sora or Runway/Pika optional, Suno)
• The ability to build a lightweight AI pipeline with prompt/version documentation and rights notes
• The ability to apply ethical, legal, and disclosure practices for AI-assisted media in public relations/communications
• The ability to create and evaluate multimodal creative outputs (e.g., text, image, motion, and sound) as part of a unified design strategy
• The ability to assess emerging AI capabilities, including multimodal systems and the trajectory toward Artificial General Intelligence (AGI), and discuss their implications for creative industries and professional communication.