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Search Marketing

Search marketing is one of the most important marketing skills you can acquire. Develop and implement effective search engine marketing and search engine optimization tactics (including organic/PPC search, paid/sponsored listings, and contextual listing). Learn to optimize site content, develop a strategy, and integrate search into your overall marketing plan.

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You'll Walk Away with

  • An understanding of consumer search behaviors and the role of search marketing in an overall digital marketing strategy
  • The ability to distinguish between SEO and SEM and to properly recommend strategies for each tactic in an overall search marketing plan
  • An overview of the fundamentals of search engine optimization: what it is and how it fits into an overall site and a content marketing plan

Ideal for

  • Professionals who have some experience with search marketing
  • Professionals who have some knowledge of search marketing and its role in a marketing plan
NO open sections available for this course at the moment. Please check back next semester.