Engaging Individual Donors
The key to a strong and expanding fundraising program is an understanding of donors and their connection to the mission of the nonprofit. Prior to a gift (of any size), an individual first must be introduced to and involved with the organization’s mission and purpose. Thus, a fundraiser’s first priority is to engage individuals, educate them about the nonprofit’s role in society, and encourage them to invest in the organization. Individual donors provide the majority of charitable gifts in annual support, major gifts, and estate planning.
You'll Walk Away with
- An understanding of the different factors and motivations of donors regarding charitable gifts
- The ability to examine previous giving histories of organizations to predict prospective donors
- Knowledge of the average time needed to secure annual, major, and planned gifts
- Familiarity with research methods to assist in fundraising projects