Generative AI is transforming the way organizations communicate, engage, and innovate. Professionals who can harness these tools responsibly and creatively are positioned to lead in today's competitive marketplace.
This one-day intensive offers a practical, hands-on introduction to AI applications that enhance digital storytelling, stakeholder engagement, and event planning; skills that directly translate into greater career marketability and organizational impact.
Participants may choose to develop a project idea using course tools and receive feedback - an opportunity to showcase practical application to employers, colleagues, or stakeholders.
Please note: Participants should have access to ChatGPT (or an equivalent generative AI tool) to ensure a fully interactive learning experience.
This course is the first in a series. Continue with AI for Impact Part II: Advanced Lab, a hands-on lab on building custom AI agents for leadership and storytelling, offered November 20.
What You'll Learn:
Ability to apply structured strategies to design mission-driven, values-aligned narratives. Gain hands-on experience with AI tools tailored to your goals, including:
Explore case studies of AI in action across sectors, including social impact, business, hospitality, and events. Build strategies to integrate AI responsibly into campaigns, communications, and organizational initiatives.
Full participation in this course is applicable for 7 CFRE points in Category 1.B -- Education (initial certification/recertification).
Continuing Education Units (CEU) : 1
This one-day intensive offers a practical, hands-on introduction to AI applications that enhance digital storytelling, stakeholder engagement, and event planning; skills that directly translate into greater career marketability and organizational impact.
Participants may choose to develop a project idea using course tools and receive feedback - an opportunity to showcase practical application to employers, colleagues, or stakeholders.
Please note: Participants should have access to ChatGPT (or an equivalent generative AI tool) to ensure a fully interactive learning experience.
This course is the first in a series. Continue with AI for Impact Part II: Advanced Lab, a hands-on lab on building custom AI agents for leadership and storytelling, offered November 20.
What You'll Learn:
Ability to apply structured strategies to design mission-driven, values-aligned narratives. Gain hands-on experience with AI tools tailored to your goals, including:
- Text and strategy tools for ideation, drafting, and research synthesis
- Source-grounded tools for querying defined documents and verifying claims
- Visual storytelling tools for slides, graphics, and campaign assets
- Audience insight tools for gathering real-time stakeholder feedback
- Accessibility and translation tools for multilingual engagement
Explore case studies of AI in action across sectors, including social impact, business, hospitality, and events. Build strategies to integrate AI responsibly into campaigns, communications, and organizational initiatives.
Full participation in this course is applicable for 7 CFRE points in Category 1.B -- Education (initial certification/recertification).
Continuing Education Units (CEU) : 1
You'll walk away with
- A clear understanding of how AI augments storytelling, engagement, and event management.
- Practical content and strategies created during the course, ready for immediate use.
- Best practices for ethical, transparent, and inclusive AI adoption.
- Insights into the evolving role of AI in driving innovation and decision-making.
Ideal for
- Professionals in nonprofit, philanthropy, hospitality, business, and event management
- Senior leaders seeking to responsibly integrate AI into engagement and storytelling
- Students eager for applied exposure to AI across industries
Upcoming courses
Registration is recommended at least three weeks before the course start date.
Upcoming courses
Registration for this course is closed.