Content Development Strategies for Digital Marketing

In today’s digital age, marketing plans must have an innovative content strategy in order to succeed. An enticing pitch is absolutely essential for making digital content engaging and viral. Gain an understanding of how best to utilize video, text, audio, photography, and design to foster brand loyalty and to build trust in the digital realm. Hands-on exercises help you to develop innovative strategies, best practices, and content solutions for using the web, wireless apps, widgets, and mobile technology to achieve strategic goals.

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You'll Walk Away with

  • Tools to formulate a marketing content strategy
  • The ability to create different types of digital marketing content
  • The most effective strategies for utilizing social media on each major platform

Ideal for

  • Those interested in enhancing a strong academic and practical knowledge base in content development strategies
  • Experienced professionals seeking expertise in compelling content development strategy
NO open sections available for this course at the moment. Please check back next semester.