Targeting the Social & Digital Customer

ith rapid changes in platforms, technology, and AI, reaching customers with social and digital outreach is complex – yet never more important. Consumers are using AI chatbots as well as Google to research products and brands and are talking about both on social media. Influencers are enticing followers to consider whether to buy specific offerings and brand values are being closely examined by younger generations with increasing buying power.

In this evolving landscape, staying up-to-date on marketing innovations and knowing how and where to target customers is essential. In this class, students gain the skills to design effective social and digital strategies and explore research methods to refine targeting and discover how to best manage social media to elevate brands. They also learn practical ways to use AI to find and entice customers no matter what platform they are on, to efficiently work with influencers, and to execute content that drives brand advocacy, positive reviews, and purchases. Students apply what they learn in a real-world scenario to be better marketers from day one.
Continuing Education Units (CEU) : 2.5

You'll walk away with

• Course Learning Outcomes:
• ⿏ Design effective digital and social strategies that successfully target customers
• ⿏ Develop practical techniques to utilize AI to meet digital and social marketing objectives
• ⿏ Apply research methodologies to better target digital and social consumers
• ⿏ Compare and evaluate social media platforms for their marketing effectiveness
• ⿏ Plan influencer outreach that attracts target audiences