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Shana Stephenson

Shana Stephenson

Adjunct Instructor

Shana Renee Stephenson received her B.A. in Psychology from Spelman College in Atlanta, GA and her M.S. in Sports Business from New York University in New York, NY. As a former ESPN marketing professional, Shana Renee understands how sports, pop culture and the language of today’s athletes intersect – adding a unique perspective, relatable relevance and necessary voice to a traditionally male-driven sports community.  Stephenson is a weekly espnW contributor and has also appeared on MSNBC’s Melisa Harris-Perry Show, BlackEnterprise.com and Essence.com discussing the intersections of sports, race, and gender. She joins New York University as an adjunct professor.

Past Courses

Social Media 101 for the Digital Sports Fan

Learn why social media is the most influential marketing tool in today's sports business world and how to use it to achieve business goals.