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Michael D. Coppola

Michael D. Coppola

CEO Path Interactive

Michael Coppola is the co-founder and CEO of Path Interactive, a New York City-based digital marketing agency specializing in search marketing and paid media management. As CEO, he drives the vision of the company, provides account and technology leadership and co-manages the day-to-day operations of the business. He has worked with a wide range of businesses across many verticals - from startups to leading international brands. Before founding Path Interactive, Michael served in numerous marketing management and corporate training roles for Fortune 500 companies including Verizon Communications and Viacom. Michael serves as an Adjunct Instructor of Digital Marketing at New York University’s School of Continuing and Professional Studies, leading regular courses in search marketing strategies for digital market. He holds a BA in Marketing from Quinnipiac University.

Currently Teaching

Search Marketing

Learn to develop and implement effective search engine marketing and search engine optimization tactics.