Introduction to Prospect Research
To help your organization flourish, you need to know how to locate and use tools that identify and evaluate prospects and track donors. Explore topics such as prospecting for new donors, including using cost-effective research tools, accessing free information, and evaluating a prospect’s ability and inclination to give, as well as storing, retrieving, and disseminating information. Also, discuss confidentiality and other ethical and legal issues.
You'll Walk Away with
- Tools needed to evaluate prospective donors’ wealth capacity
- An understanding of the importance of confidentiality when dealing with prospective donors