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Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image building, and social responsibility. Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.

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You'll Walk Away with

  • A broad overview to the key competencies and technical skills that the public relations profession requires
  • An understanding of how to design and implement effective public relations efforts

Ideal for

  • Professionals who want to explore the core concepts of public relations
  • Professionals with little to no knowledge of public relations

1 section

  • Summer 2021

    • Section

      001
    • Semester

      Summer 2021
    • Date

      Jun 9 - Jul 21
    • Day

      Wednesday
    • Time

      6:00PM-9:30PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      7
    • Faculty

      TBA
    • Location

      Instructor Led
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    • Section

      2
    • Semester

      Spring 2021
    • Date

      Feb 2 - Mar 16
    • Day

      Tuesday
    • Time

      6:00PM-9:30PM
      • Online
    • Format

      Online
      • Online
    • Sessions

      7
    • Faculty

      Bullock, Daniel
    • Location

      Instructor Led
    Tuition $960