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User Experience Design II

Explore methods for influencing user behavior in ways that best meet business goals, with an emphasis on driving traffic, retaining users, and reaching conversion goals. Topics covered include interaction design, analytics, content and social strategies, in-depth usability testing and research techniques, personas, and methods designed for conducting workshops with stakeholders and potential users. You will research, wireframe, and create a paper prototype of a website or mobile app, preparing it for production. In addition, you will document the various artifacts created on the path to development of the paper prototype that will be suitable for inclusion in a professional-quality portfolio.

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You'll Walk Away with

  • The skills for advanced wireframing, and an understanding of what to consider in presentation methods
  • A comprehensive understanding of how to refine feature sets and scope using data and market feedback
  • Enhanced skills from learning multiple approaches to UX
  • Knowledge of the link between strategy and design work, and an understanding of how to communicate this to clients
  • Familiarity with the changing trends of UX and an understanding of how the field is growing “beyond the screen”

1 section

  • Fall 2018
    • Section

      001
    • Semester

      Fall 2018
    • Date

      Oct 23 - Nov 27
    • Day

      Weekday
    • Time

      6:00PM-9:30PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      10
    • Faculty

      Park, Sung
    • Location

      Midtown Center
    • Oct 23 – Nov 20
    • Tuesday, Thursday
    • 6:00PM – 9:30PM
    • Midtown Center
    • Nov 27 – Nov 27
    • Tuesday
    • 6:00PM – 9:30PM
    • Midtown Center
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Closed

    • Section

      2
    • Semester

      Summer 2018
    • Date

      Jul 13 - Aug 16
    • Day

      Weekday
    • Time

      Evening
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      10
    • Faculty

      Park, Sung
    • Location

      Midtown Center
    Tuition $720