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Professionals in healthcare, pharmaceuticals, advertising, marketing, and communications
who are considering launching or advancing their careers in the growing and evolving field of
healthcare marketing and communications require a differentiated set of skills to prepare for
the opportunities ahead. While highly regulated, this sector has experienced rapid expansion
and disruption driven by the entry of nontraditional players and a revolution in patient
communications and care.
The Certificate in Healthcare Marketing and Communications provides the skills, and insights
necessary for successful entry or advancement in the field, through courses that are eligible for
continuing education credit.* Complete the program in just seven months. Reap the benefits of
studying with a cohort of peers who bring their knowledge and perspectives to lessons learned.
Gain the in-demand critical thinking and practical tools required to build integrated marketing
and communications plans that effectively and ethically support the growth objectives of a
healthcare business. Please contact us for further details at sps.marketing.pr@nyu.edu
TO GET STARTED:
Please be sure to include your name and contact information along with the Track Information below in which you want to enroll.
*The courses within this certificate are eligible for continuing education credit approval with the Medical
Group Management Association (MGMA) and the American Association of Healthcare Administrative
Management (AAHAM).
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Healthcare industries have been disrupted...
...patient and consumer behavior has changed.
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Choose from one of three specialized tracks below:
Track 1
Designed for marketing professionals who are interested in the major processes involved in bringing healthcare products and services to market and in building healthcare brands. Students will learn how to use social platforms more effectively to listen, learn, and engage with customers. Complete courses in the following sequence:
Track 2
Designed for marketing professionals who are interested in understanding what has worked and what has not worked for the many new entrants in the healthcare ecosystem, and most importantly, why? Gain an understanding of the marketing and communication implications of these new business models and offerings, and how to translate these into strategies and tactics for all stakeholders along the patient journey. Learn how to use social platforms more effectively to listen, learn, and engage with customers. Complete courses in the following sequence:
Track 3
Designed for marketing professionals who are interested in understanding what has worked and what hasn't for the many new entrants to the healthcare ecosystem, and most importantly, why? Students will understand the marketing and communication implications of these new business models and offerings, and how to translate these into strategies and tactics for all stakeholders along the patient journey. Students will learn about the uses of different measurement methodologies and how to interpret results and effectiveness. Complete courses in the following sequence:
* Please Note: There are no classes the week of November 21, 2022
TO GET STARTED:
Please be sure to include your name and contact information along with the Track Information below in which you want to enroll. |