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Public Relations: The Principles of the Practice

Analyze the principles and ethical components underlying the management of a sound public relations program using both a theoretical and real-world approach. Examine the specific requirements for interacting successfully with various publics—from consumers to media—with regard to crisis, image building, and social responsibility. Survey industry-derived case studies to better understand how to design and implement effective public relations campaigns.

More details

You'll Walk Away with

  • A broad overview to the key competencies and technical skills that the public relations profession requires
  • An understanding of how to design and implement effective public relations efforts

Ideal for

  • Professionals who want to explore the core concepts of public relations
  • Professionals with little to no knowledge of public relations

1 section

  • Summer 2018
    • Section

      001
    • Semester

      Summer 2018
    • Date

      Jun 26 - Jun 29
    • Day

      Tu-F
    • Time

      10:00AM-4:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      4
    • Location

      Washington Square
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Closed

    • Section

      2
    • Semester

      Spring 2018
    • Date

      Mar 6 - Apr 24
    • Day

      Tuesday
    • Time

      6:15PM-8:45PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      8
    • Location

      Midtown Center
    Tuition $690
    • Section

      3
    • Semester

      Spring 2018
    • Date

      Apr 7 - Apr 28
    • Day

      Saturday
    • Time

      10:00AM-4:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      4
    • Location

      Midtown Center
    Tuition $690