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Social Media Marketing Analytics

This course focuses on the application of marketing analytics across critical marketing planning, implementation, and control processes, including segmentation, targeting, positioning, customer lifetime value, forecasting, new product development, and optimal resource allocation.

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You'll Walk Away with

  • An understanding of the key principles of marketing analytics as applied to social media
  • The ability to apply metrics to various social media campaigns
  • A working knowledge of the social measurement tools landscape

Ideal for

  • Professionals interested in building a strong foundation for a career in social media marketing
  • Students seeking to explore core concepts in social media marketing analytics

1 section