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The Art Market Revolution: Online Art Businesses

As global tastes and habits for buying art through traditional venues change, established players and new entrepreneurs are quickly developing models to expand art businesses beyond brick-and-mortar operations. Become familiar with current and emerging technologies and the businesses within the art market that are using these models, from traditional auction houses and virtual art businesses to art investment research firms. Explore the managerial and strategic aspects of online art businesses and the challenges represented by the particular commodity that art businesses sell. Through a case-study approach, the course focuses on the range of art businesses utilizing online technology as a primary business strategy—or to augment business strategy.

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You'll Walk Away with

  • An understanding of technology’s impact on the arts and art markets
  • A foundation in marketing principles

Ideal for

  • Prospective and practicing arts professionals
  • Art enthusiasts

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