Special Events: Strategies for Cultivation and Stewardship for Onsite and Virtual Delivery
This course covers everything you need to know about special events in fundraising. Explore why donors say yes to events, and examine costs in relation to fundraising goals and new prospects. Topics include identifying and cultivating potential event leadership, setting realistic goals, utilizing volunteers and staff effectively, and following up with attendees to maximize returns. Develop effective ask scripts and plans for your own fundraising events—and explore relevant case studies. Special emphasis will be given to creating effective virtual events.
Note: Effective spring 2021, full participation in Special Events: Strategies for Cultivation and Stewardship for Onsite and Virtual Delivery is applicable for 8 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
You'll Walk Away with
- An understanding of event leadership
- Budgeting for special event fundraising
- Special events staff