The business of meetings is driven by strong value propositions for buyers. Convention and meeting planners, as well as suppliers, require strong marketing strategies and sound promotional tactics to reach buyers. Learn how to increase attendance and to position an event, venue, or conference center successfully within a competitive global landscape.
Continuing Education Units (CEU) : 1.5
Continuing Education Units (CEU) : 1.5
You'll walk away with
- Familiarity with strong marketing strategies and sound promotional tactics
- Knowledge of how to position an event, venue, or conference center successfully within a competitive global landscape
Ideal for
- Those interested in learning more about and possibly entering the field of event and convention management
- Professionals who work in event and convention management and want to enhance their industry knowledge and skills
Upcoming courses
Registration is recommended at least three weeks before the course start date.
Upcoming courses
Registration for this course is closed.
Certificates that include this course
Earn a discount on courses by declaring your candidacy for a certificate.
Accessibility
Digital Privacy Statement
University Policies
Web Policy
Academic Accreditation
New York University
New York University
New York University
Equal Opportunity and Non-Discrimination at NYU - New York University is committed to maintaining an environment that encourages and fosters respect for individual values and appropriate conduct among all persons. In all University spaces—physical and digital—programming, activities, and events are carried out in accordance with applicable law as well as University policy, which includes but is not limited to its Non-Discrimination and Anti-Harassment Policy.