• Enrollment system is currently unavailable. We apologize for the inconvenience. Please try again later.

Strategic Innovations in Digital Fundraising: Maximizing Impact for In-Person and Virtual Events

In the rapidly evolving landscape of fundraising, the intersection of digital strategies and event management plays a pivotal role in achieving impactful results. This course explores the dynamic realm of strategic innovations in digital fundraising, specifically tailored to maximize the impact of both live and virtual events. Participants will gain comprehensive insights into leveraging cutting-edge digital tools, platforms, and techniques to optimize fundraising efforts.
 

Course Topics

  • Introduction to Digital Fundraising and Event Integration
  • Crafting Compelling Event Narratives
  • Digital Fundraising Platforms and Tools
  • Maximizing Social Media for Fundraising Events
  • Virtual Events: Planning and Execution
  • Data-Driven Decision Making
  • Legal and Ethical Considerations in Digital Fundraising

 
Note: Full participation in this course is applicable for 7 points in Category 1.B-Education of the CFRE International application for initial certification and/or recertification.

More details

You'll Walk Away with

  • Case studies from nonprofits that have successfully moved their virtual events online.
  • Knowledge about tools such as online auctions, peer-to-peer, and text-to-give fundraising to expand virtual event revenue generation.
  • An understanding of how to create virtual event experiences that rival in-person events.
  • An opportunity to develop a virtual fundraising and marketing strategy for a nonprofit organization.

Ideal for

  • Fundraising staff members
  • Annual fund directors
  • Database managers

1 section

  • Spring 2024

    • Section

      002
    • Semester

      Spring 2024
    • Date

      Mar 15 - Mar 15
    • Day

      Friday
    • Time

      9:00AM-5:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      1
    • Faculty

      Gentry, Cheryl
    • Location

      Washington Square
Toggle

    • Section

      2
    • Semester

      Spring 2024
    • Date

      Feb 2 - Feb 2
    • Day

      Friday
    • Time

      9:00AM-5:00PM
      • In-Person
    • Format

      In-Person
      • In-Person
    • Sessions

      1
    • Faculty

      Gentry, Cheryl
    • Location

      Washington Square
    Tuition $450