Strategic Communications and Corporate Storytelling
Learn to craft compelling narratives that match the tone and intentions of a company, brand, or communication campaign. Build understanding and skill in the type of storytelling that influences, informs, and persuades. This includes the appropriate use of storytelling and narrative elements in writing for digital media and promotional copy, as well as traditional corporate documentation. Also, consider content strategies aimed at leveraging social media platforms and maximizing audience engagement. Questions? Contact us at The Center for Publishing and Applied Liberal Arts: Email sps.pala.ce@nyu.edu or call 212-998-7289.
Registering at least three weeks prior to the course start date is highly recommended.
This course is delivered in an online, self-paced (asynchronous) format. The instructor interacts with students and facilitates group discussions within NYU’s online learning platform. There are weekly deadlines for lesson and assignment completion.
You'll Walk Away with
- Practice crafting compelling narrative that match the tone and intentions of a company, brand, or campaign
- Greater confidence in your ability to influence, inform, and persuade through writing
Ideal for
- Midlevel professionals across industries
- Writers seeking to build their professional portfolios
1 section
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Summer 2023
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Section
001 -
Semester
Summer 2023 -
Date
May 22 - Jun 23 -
Day
Self-Paced -
Time
Self-Paced -
Sessions
N/A -
Faculty
Rogers, Lindsey -
Location
Self-Paced
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