Gain an understanding of the hotel product as a real estate investment by examining the key strategies for and challenges to successful hotel real estate development. Topics include an overview of the hotel product (property types, segments, and characteristics), the development team, the development process, market analysis, development planning, operator selection, branding considerations, site selection analysis (environmental, regulatory, and entitlement considerations), financial analysis, financing, site and hotel design, the planning process, managing ownership and operator/brand interests throughout the design and construction phases, cost management, pre-opening planning, and operations management from an ownership perspective.

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