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Daniel Marcus

Daniel Marcus

Adjunct Instructor

Daniel is the Founder and CEO of the web’s first event ticket bartering platform, SeatSwap, a company he initially started from his dorm room as a then undergraduate student at the Tisch Institute. In that span, he has continued to bootstrap SeatSwap, attracting interest from industry stakeholders that include the LA Dodgers, Carnegie Hall, Brooklyn Bowl, and the Florida Panthers; forging partnerships and negotiating deals with multi-million dollar companies including SeatGeek and Kayak; and managing to earn his JD in the process. Dan is a ticketing industry thought leader whose work has been featured in publications such as Yahoo Finance and SportTechie. In addition to his work with SeatSwap, Dan is a frequent guest lecturer on entrepreneurship, tech, and sports business topics at Princeton and St. Johns University. In addition to his B.S. in Sports Business from NYU, Daniel also holds a J.D. from New York Law School where he was named a Global Legal Fellow.  

Currently Teaching

Sports Startup Lab

Learn how to research, prototype, and iterate a product or concept for a sports startup, and get feedback from potential customers/investors.