Lilian AjayiFounder and Executive Director Global Connections for Women Foundation - GC4W
Lilian O. Ajayi is a Senior Marketing Executive with over 13 years of experience with Digital Marketing, Consumer Insights and Web Analytics. She has developed the Digital Marketing Strategy and Web Analytics Architecture for several Fortune 500 and Fortune 100 companies including Saks Fifth Ave, Comcast NBC Universal, Panasonic, IBM Smarter Planet, The Home Depot, ASME, Children's Place, Macy's and CitiCards. Lilian is the Founder and Executive Director of the Global Connections for Women Foundation (GC4W), an award-winning international not-for-profit organization headquarted in New York City. She is a Harvard Graduate and an MBA Candidate in Finance & Marketing from Zicklin School of Business, Baruch College. She also a Global Contributor at The Huffington Post and Diplomatic Courier. Teaching has always been a passion of hers and she enjoys teaching in the Marketing Department at NYUSPS.
Learn some of the fundamental principles for successfully launching an interactive marketing campaign and managing the campaign over time.