The business of meetings is driven by strong value propositions for buyers. Convention and meeting planners, as well as suppliers, require strong marketing strategies and sound promotional tactics to reach buyers. Learn how to increase attendance and to position an event, venue, or conference center successfully within a competitive global landscape.
Continuing Education Units (CEU) : 1.5

You'll walk away with

• Familiarity with strong marketing strategies and sound promotional tactics
• Knowledge of how to position an event, venue, or conference center successfully within a competitive global landscape

Ideal for

• Those interested in learning more about and possibly entering the field of event and convention management
• Professionals who work in event and convention management and want to enhance their industry knowledge and skills