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Mack Burnett

Mack Burnett

Business Architect and Growth Hacker POWERFUL IMPACT

Mack Burnett III is a full-funnel, ROI focused growth marketing professional with over 20 years experience focusing on strategy, growth, customer acquisition, funnels, conversion rate optimization, video marketing and digital storytelling. Mack has held the title of Head of Growth for Udacity and Head of Marketing for Phase 2, Outscale, Sungard Securities, Parent Media Group and several agencies. Mack is the founder of a company called POWERFUL IMPACT that helps his clients build profitable companies they love and then grow those companies with marketing, technology and business process. He’s the author of "101 Things You Need To Know About Digital”. His client roster has included such clients and partners as the NBA, Twitter, AXA, Nespresso, Girls Who Code, CBS Interactive and the Mass Transit Authority.

Currently Teaching

Digital Analytics

Learn how to measure digital marketing campaigns effectively using web analytics and email profile data.

Digital Commerce: Building Digital Business Models

Learn to strategize and build your e-commerce presence and digital sales environment for modern times.