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PJ Lehrer

PJ Lehrer

Adjunct Assistant Professor

P.J. Lehrer is an Adjunct Assistant Professor of Advertising at NYU.  Her teaching experience spans a decade and includes stints at multiple universities.  She is also a corporate trainer/facilitator, delivering workshops on everything from managerial skills to "how to handle difficult conversations."

Prior to her move into academia, P.J. spent 20 years as an account leader in a variety of global advertising agencies including Grey & McCann-Erickson, working on premier international accounts such as AT&T and L’Oreal.

In addition to her B.A. in Advertising from Penn State, P.J. also has an M.B.A. in Marketing from Northeastern University.

Her newest marketing book -  Why Does It Make You Want To Buy Something? was published in 2016, and updated in 2017.  Her marketing blog, Prof. Lehrer’s Blog  http://pjlehrer.blogspot.com/ debuted in 2009, and is updated weekly.

PJ also has an art blog - http://pj-studio.blogspot.com/ and you can follow her on Instagram at @pjlehrer  

Past Courses

Strategic Planning for Marketers

Learn how agency strategic planners assess brands, develop customer insights, and create marketing strategies.