From Writer to Reader in the Digital Age: An Introduction to Book Publishing
Follow a book from conception to completion, including submission by a literary agent; contract negotiations and acquisition by an editor; the editorial process; design and production; marketing, publicity, promotion, advertising, sales, special sales, and subsidiary rights sales; and distribution. Learn about the interplay of these different functions, and examine the importance of e-books, digital marketing, and digital sales in the publishing process. The primary focus of the course is on trade book publishing.
You'll Walk Away with
- A department-by-department overview of how books get published
- An understanding of career opportunities in book publishing
- Students with little or no book publishing experience
- Those looking to expand their career opportunities