Restaurant Sales and Marketing
Having a beautiful restaurant with amazing food is just the beginning of a successful restaurant; much like theatre, if there is no audience, there is no show—restaurants must have patrons. This course will review the critical elements of branding and positioning and will define the steps needed to create an integrated sales and marketing strategy. Gain vital knowledge of industry best practices for defining a target market and engaging with potential customers—everything from designing interiors and signage to creating a company culture and developing the appropriate tone for social media and promotions.
You'll Walk Away with
- The ability to conduct a competitive market analysis for a restaurant
- An integrated marketing strategy to support authentic brand positioning for a restaurant
- An understanding of how to use sales forecasts and budgetary requirements to drive marketing initiatives for a restaurant
- Best practices for implementing and evaluating the effectiveness of restaurant marketing strategies