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Media Relations: Present and Future

Learn how a publicist appeals to the minds that matter most. Examine the essential elements of developing an innovative and powerful media relations plan. Analyze the evolving and symbiotic relationship between public relations, advertising, and marketing, and have the opportunity to evaluate contemporary trends in media relations including digital, print, and electronic outlets. The importance of developing distinct media pitches for various media outlets with mutually beneficial aspects will be practiced and applied.

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You'll Walk Away with

  • A practical understanding of how media relations, publicity strategies, and techniques affect public relations outcomes
  • Methods to evaluate public relations deliverables: media coverage and brand impressions

Ideal for

  • Professionals who want to explore the core concepts of media relations
  • Professionals with little to no knowledge of media relations
NO open sections available for this course at the moment. Please check back next semester.