Corporate communication is a form of strategic communications that requires the acquisition of highly nuanced communications skills. Through this concentration, you will learn to communicate clearly and effectively across the organizational functions, while gaining a deeper understanding of strategic business communications, corporate accountability, and how to develop and execute a communications plan that supports the goals and objectives of a company or an organization.
Corporate and Organizational Communication Concentration
The concentration prepares you for corporate communications jobs through required content that focuses on media relations management, business communications, and corporate communications skills. Electives explore the critical areas of investor relations, community relations and advocacy communications, government affairs, crisis communications, and reputation management. Corporate communications internships provide sought-after, hands-on experience.
FREQUENTLY ASKED QUESTIONS
What is strategic communications and how does it relate to corporate communication?
Strategic Communications is a function and approach to public relations and corporate communications that acknowledges the important role of coordinating and integrating different communications across a range of touch-points and media in a way that’s aligned directly with broader goals and objectives. The work starts with a clear understanding of the organization’s business, marketing and communications strategy, and the priorities of executive leadership. Strategic communications is rooted in both an understanding of communication theory and the application of research insights, and seeks to find the most effective and efficient way to deliver messaging and engage the key stakeholders.
What types of corporate communications and strategic communications jobs are available?
Students with a degree that includes strategic communications typically go on to careers like Communications Manager, Research Associate, Public Relations Manager, Communications Strategist, Social Impact Manager, or specialty areas like social media. Corporate communications careers include jobs like Senior Manager Internal Communications, Corporate Communications Manager and Executive Communications Director.
How does this concentration differ from a strategic communications degree?
NYU’s Master’s in Public Relations and Corporate Communication prepares students holistically for a professional career serving organizations and individuals to build and manage reputation, understanding, and engagement among critical stakeholders. The skill sets required to do this well, and the academic underpinnings necessary, are broad-based and complementary. The degree program we offer gives context to your learning in the areas of strategic communications, with a broader focus on disciplines like social media, media relations, crisis communications, advocacy, public relations consulting, global PR etc., in a diverse and inclusive environment.