MS in Public Relations and Corporate Communication

Overview

Have you ever pictured yourself in a career that works with the media, builds relationships, and persuades people to act? The MS in Public Relations and Corporate Communication program – located in the heart of the media capital of the world, NYC – can make that professional dream a reality. A two-year immersive experience, the degree will provide you with advanced training in integrating PR into the marketing mix.  The MS in PRCC is an academically rigorous, practitioner-oriented program that cultivates research, writing, strategic planning and tactical execution skills.

The curriculum helps students develop exceptional writing skills and practice thinking-through critical business issues, using domestic and international cases and current events as a springboard for reflection and learning.  Students are required to apply their skills to digital platforms, including social media, blogs and websites. Year two focuses on research and a choice of concentration courses, helping prepare you with work-ready skills in PR Management or Corporate and Organizational Communications. These ‘tracks’ allow students to gain specialized knowledge to succeed in professional practice.  The program concludes with both an experiential course paired with a real-world business—resulting in a 360-degree, actionable PR campaign—as well as a Capstone paper, which is written independently and uniquely contributes to the field. At completion, you will not only earn a practical, applicable education, but a network of actively working faculty who bring real-world public relations problems and solutions into the classroom.

The Public Relations and Corporate Communications master's is offered through the  Integrated Marketing & Communications department within the Division of Programs in Business.
 

FLEXIBILITY FOR FALL 2020

Study in New York City OR if you are unable to attend on-site in NYC for fall, you can start this degree remotely and join us on campus in Spring 2021.
NOTE: Certain restrictions and requirements may apply for international students.

Overview Video

Experiential Learning

Key Benefits of the Program:

  • An intensive focus on writing for public relations (including grammar, syntax, and formatting).

  • A focus on domestic and international current events and news.

  • Application of skills to digital platforms (social media, blogs, and websites).

  • Opportunities for real-world practice in publications through practicum and internship courses.

  • Program support from a talented advising team.

  • Networking opportunities with faculty with renowned professional experience.

  • Frequent guest lectures, workshops, and panels.

  • A Capstone paper at the end of the program, uniquely contributing to the field of public relations.

 

Why NYU’s Public Relations Program?

  • Working professionals as program faculty.

  • Global communication experience through group work and in-class interactions.

  • Customized career preparation based on interests and skill sets.

  • Focus on public relations as an enhancement and asset to marketing and advertising.

  • Experiential opportunities to practice real-world public relations while in the classroom.

  • Studying public relations in the industry capital of the world: New York City.

 

Program Structure

Core Courses

Core courses provide you with the fundamentals of public relations and corporate communication, and prepare you for more focused study later in the program.

Electives

Elective courses provide you with the opportunity to study niche and specialty topics in public relations and corporate communication.

Internships

Internships provide you with the opportunity to acquire professional experience through a real-world perspective and explore career options in a corporation, nonprofit organization, educational institution, governmental or non-governmental organization, or public relations agency.

Concentrations

By choosing a concentration “path” midway through the program, you gain specialized skills to succeed in popular areas of professional practice.

Capstones

Through the final Capstone paper, you will complete your program of study in a meaningful and challenging way. Designed to uniquely contribute to the field of public relations and corporate communication, the paper addresses a challenge facing the industry and includes both primary and secondary research.

Practicum

The practicum course is a simulation of working within a PR agency or in-house team. Inclusive of a charge from a real client, the practicum consists of in-depth, real-time work in small teams, and eventually, a class presentation. You’ll not only gain practice in solving real-world issues, but will sharpen time-management, team-dynamic, and communication skills.

Core Requirements

The degree is a 42 credit program consisting of a required set of core courses (21-credits) and the selected concentration (21-credits).

Concentrations

By choosing a concentration “path” midway through the program, you gain specialized skills to succeed in popular areas of professional practice.

Public Relations Management

This concentration will expand your knowledge of public relations principles with a focus on key stakeholders involved in creating campaigns and driving results.

Corporate and Organizational Communication

This concentration focuses on clear and effective communication through all channels of corporate life.

Admissions Criteria

We carefully weigh each component of your application during the admissions review process to evaluate your ability to benefit from and contribute to the dynamic learning environment and the challenging curriculum that the School offers.

Application Deadlines

Fall Semester

Priority: January 15

International Final: April 1

Domestic Final: July 1

 

Spring Semester

Priority: September 15

International Final: October 1

Domestic Final: November 30

 

Required Documents

Essays

Resume

Two Letters of Recommendation

Standardized Tests (If required by Admissions team)

Transcripts

Applicants submitting official transcripts will be given priority during the application process. 

Fees

For Academic Year 2019-2020

Application Fee $150

Registration Fee (per semester) $651

Tuition per 3 unit course $6,204

Language Proficiency

TOEFL scores are required for applicants who did not complete an undergraduate degree in the United States or in a country where the only primary language is not English.  Successful candidates achieve a minimum score of 110 on the Internet-based test.

For the IELTS, a minimum overall band score of at least 8.0 is recommended.

NYUSPS does not prohibit applicants with lower TOEFL/IELTS scores from applying for admission since many factors influence the admissions decision. 

Pearson Versant English Placement Test (VEPT)

If an international applicant has not achieved the minimum scores as described above, they are required to participate in the VEPT, a 50-minute online test that evaluates English language proficiency.

 

Career Success

93.5% of NYUSPS Public Relations and Corporate Communication graduate students reported being employed within six months of graduation.

Alumni of the NYUSPS Public Relations and Corporate Communication program land opportunities across a wide range of levels, organizations, and geographic locations. Below are sample employers and job titles reported over the last five years:

Employer

Allegravita

AmeriChina Group

AZIONE 

Blackrock

China Institute

Cohn & Wolfe

Edelman

Finn Partners

FleishmanHillard

Ketchum

Lululemon

Major League Baseball

MediaMorphosis Inc.

Michael Kors

Makeblock Co.

MSNBC

MSLGROUP

Penguin Random House

Publicis Healthcare Communications Group

SAP

Stanton Public Relations & Marketing

Telkomsel

Thai Government Public Relations Department

United Nations

Weber Shandwick

W20 Group

YY Inc.

ZTE Corporation

Zhejiang Daily Media

 

 

 

Job Title

Account Coordinator / Executive / Manager

Assistant Director of Communications

Associate Event Producer

Brand Ambassador

Brand Manager

Branding Executive

Communications Coordinator / Associate / Specialist / Consultant

Content Strategist

Corporate Communications Executive

Digital Content Editor / Producer

Director of Public Relations and Marketing

Event Coordinator / Planner / Manager

Global Digital Communications Director

Investor Relations Associate

International Public Relations Manager

Junior Account Executive

Manager, Entertainment Public Relations

Marketing and Social Media Specialist

Marketing Coordinator / Associate / Manager

Manager Strategy and Content Development

National Media Relations Coordinator

Professional Freelancer/ PR assistant

Public Relations Coordinator / Associate / Manager / Supervisor / Consultant

Sales & Communication Coordinator

Senior Account Executive

Social Media and Outreach

Social Media Specialist

Strategy Consultant

As professional relationships are an essential part of student success, the NYUSPS Wasserman Center for Career Development and the Division of Programs in Business partner on a variety of career initiatives.

Financing Your education

Click the link below to find important information regarding the federal aid process, NYU School of Professional Studies (NYUSPS) department and divisional scholarships, private loans, and the NYU payment plans.