NYU SPS Executive Education offers programs for individuals and custom programs for organizations that seek educational solutions for today’s challenges. We provide an array of tailored offerings—from executive education to technology-enhanced virtual courses and certificates—that permeate across operational functions.
Informed by Professional Expertise
Our programs are distinguished by the extensive network of professional leaders who comprise our faculty, alumni, and advisory board members. This unparalleled ability to connect and to share real-world expertise shapes our unique curricula.
Bridging the Boardroom and the Classroom
Throughout its history, NYU SPS has offered applied education that is grounded in areas of industry expertise and supported by the academic excellence and research of our degree programs. Our executive solutions offer the cutting edge knowledge needed to confront the latest business challenges.
Designed to Meet the Needs of Industry
Our academic divisions have deep ties to global industry. The Jonathan M. Tisch Center of Hospitality, the Schack Institute of Real Estate, the Preston Robert Tisch Institute for Global Sport, and the Division of Programs in Business afford insights into the latest trends and strategies.
Guest Engagement Marketing
Max Starkov, MBA
Participants will learn how to connect and engage online travelers in the Dreaming and Planning Phases of the Digital Customer Journey and how to steer them “in the right direction” in the next phase – the Booking Phase via B2C and B2B content marketing, brand marketing, social media, PR, influencer marketing, content marketing, etc. These marketing initiatives will help participants engage and connect with much desired customer segments: leisure travelers, SMERF group planners, social event planners, wedding coordinators, unmanaged and managed business travelers, corporate group planners, convention travelers, etc.
Guest Acquisition Marketing
Max Starkov, MBA
Participants will learn how to build upon the successful customer engagements achieved via Guest Engagement Marketing in the Dreaming and Planning Phases, in order to “close the deal” in the Booking Phase. Learn how to convince the online traveler not only to choose the hotel but book the hotel direct. Digital marketing formats included in this category are all Performance Marketing i.e. ROI-focused direct-response marketing formats, such as SEO, paid search/SEM, display advertising, retargeting, metasearch, email marketing, affiliate marketing, omni-marketing campaigns, etc., as well as all of the hotel website related marketing initiatives.
Guest Retention Marketing
Max Starkov, MBA
Participants will learn how to build upon the customer relationships established in the previous Dreaming, Planning and Booking phases, in order to win the guest loyalty in the Experiencing and Sharing Phases. This category includes: guest recognition marketing, CRM marketing in the pre-, in- and post-stay, loyalty marketing, drip campaigns and marketing automation initiatives aimed to turn the guest into a repeat guest and loyal customer.
Custom Programs for Industry Need and Career Growth
In these unprecedented times and continually shifting business environments, it is especially critical for executives and their teams to be skilled in the key competencies and transformative strategies that will address new and evolving conditions head-on. NYU SPS Executive Education programs provide organizational leaders with the tools they need to innovate and pivot in the current environment, while looking ahead to the future. Our program offerings equip individuals to lead through change and to see obstacles as new opportunities.
Learn more about our professionally focused academic units:
NYU SPS Executive Education offers programs for individuals and custom programs for organizations that seek educational solutions for today’s challenges. We provide an array of tailored offerings—from executive education to technology enhanced virtual courses and certificates—that permeate across operational functions.
Contact our executive education team to request a brochure or a consultation on a custom program for your company or organization:
7 E 12th Street, Suite 829
New York, NY 10003
Feel free to contact us by providing your information below. If you would like a consultation on a custom program for your company or organization, please briefly describe how we can assist you in the message box.