Marketing and Public Relations
Special Topics
This course introduces students to topics of relevance to the global PR and communications industry and establishes some frameworks through which to analyze and evaluate the ecosystem of these industries. The course reviews topics that inform the competitive business strategies adopted by various players in the environment, and/or the creative process of developing PR and communications campaigns and the criteria used to assess whether these campaigns had impact. Special topics are analyzed in the context of how they are shaped by PR and communications practice, and how they are impacted by, or alternatively, help drive globalization and digital transformation.
Course Number
PRCC1-GC3100
Associated Degrees