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Annual Giving

  • Explores Gift Cultivation Techniques
  • Taught by Seasoned Fundraisers
  • Examines a Range of Solicitation Methods

Annual giving is a critical facet of an organization's fundraising efforts and consists of numerous types of solicitation vehicles. Whether you are already employed in this area and want to enhance your knowledge or you are newer to the field of fundraising, these courses will help you to focus on best practices for establishing or expanding a fundraising program that generates gift support.

This Fall, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Digital Storytelling, Innovation, and Fundraising

Learn to leverage digital platforms to effectively raise awareness about a cause, diversify fundraising, and innovate to become more relevant.

2020 Fall
1 section

Annual Appeal Campaigns

Acquire annual appeal process fundamentals and techniques to increase individual donors’ support, and learn how to cultivate new donors.

Strategies to Maximize an Annual Campaign from A to Z

Gain a comprehensive overview of annual giving programs and knowledge of concepts/approaches for an annual giving strategy.

Strategies to Maximize an Annual Campaign from A to Z: Intensive in Fundraising

Gain a comprehensive overview of annual campaigns and knowledge of concepts/approaches for an annual campaign strategy.