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Annual Giving

  • Explores Gift Cultivation Techniques
  • Taught by Seasoned Fundraisers
  • Examines a Range of Solicitation Methods

Annual giving is a critical facet of an organization's fundraising efforts and consists of numerous types of solicitation vehicles. Whether you are already employed in this area and want to enhance your knowledge or you are newer to the field of fundraising, these courses will help you to focus on best practices for establishing or expanding a fundraising program that generates gift support.

Strategies to Maximize an Annual Campaign from A to Z: Intensive in Fundraising

Gain a comprehensive overview of annual campaigns and knowledge of concepts/approaches for an annual campaign strategy.

2019 Summer
1 section

Webinar: How to Ask for Large Donations--A Beginner's Guide to Personal Solicitation

Learn the simple process of asking an individual for a large donation, as well as many other aspects of the solicitation process.

2019 Summer
1 section

Digital Fundraising and Social Media

Examine how online and mobile technologies are changing the ways that donors give money and that organizations raise it.

2019 Summer
1 section

Annual Appeal Campaigns

Acquire annual appeal process fundamentals and techniques to increase individual donors’ support, and learn how to cultivate new donors.

Strategies to Maximize an Annual Campaign from A to Z

Explore the components of a successful annual appeal, including budgeting, planning, and timing.