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Annual Giving

  • Explores Gift Cultivation Techniques
  • Taught by Seasoned Fundraisers
  • Examines a Range of Solicitation Methods

Annual giving is a critical facet of an organization's fundraising efforts and consists of numerous types of solicitation vehicles. Whether you are already employed in this area and want to enhance your knowledge or you are newer to the field of fundraising, these courses will help you to focus on best practices for establishing or expanding a fundraising program that generates gift support.

Annual Appeal Campaigns

Acquire annual appeal process fundamentals and techniques to increase individual donors’ support, and learn how to cultivate new donors.

2019 Spring
1 section

Strategies to Maximize an Annual Campaign from A to Z

Explore the components of a successful annual appeal, including budgeting, planning, and timing.

2019 Winter
1 section

Digital Fundraising and Social Media

Examine how online and mobile technologies are changing the ways that donors give money and that organizations raise it.

2018 Fall
+ 1 more semester
2 sections

The Annual Appeal: Intensive in Fundraising

Explore the components of a successful annual appeal, and gain an understanding of online giving and database management.

Webinar: Timeless Tips on How to Ask for Money

Learn the simple process of how to ask an individual for a gift and many other aspects of the solicitation process.