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Annual Giving

  • Explores Gift Cultivation Techniques
  • Taught by Seasoned Fundraisers
  • Examines a Range of Solicitation Methods

Annual giving is a critical facet of an organization's fundraising efforts and consists of numerous types of solicitation vehicles. Whether you are already employed in this area and want to enhance your knowledge or you are newer to the field of fundraising, these courses will help you to focus on best practices for establishing or expanding a fundraising program that generates gift support.

Advanced Techniques for Securing Annual Appeal Funding

Learn methods for securing annual funds from individuals, including the use of social media and technology to expand the outreach to new donors.

2017 Fall
1 section

Donor Engagement: Online and Mobile Tools

Examine how online and mobile technologies are changing the ways that donors give money and the ways that organizations raise it.

2017 Fall
1 section

Introduction to Annual Appeal Campaigns

Acquire annual appeal process fundamentals and techniques to increase individual donors’ support, and learn how to cultivate new donors.

2017 Fall
1 section

Webinar: Timeless Tips on How to Ask for Money

Learn how to ask an individual for a gift and many other aspects of the solicitation process.

2017 Summer
+ 1 more semester
2 sections

The Annual Appeal: Intensive in Fundraising

Explore the components of a successful annual appeal, and gain an understanding of online giving and database management.

2017 Summer
1 section

The Annual Appeal: Winter Term

Explore the components of a successful annual appeal, including budgeting, planning, and timing.