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Annual Giving

  • Explores Gift Cultivation Techniques
  • Taught by Seasoned Fundraisers
  • Examines a Range of Solicitation Methods

Annual giving is a critical facet of an organization's fundraising efforts and consists of numerous types of solicitation vehicles. Whether you are already employed in this area and want to enhance your knowledge or you are newer to the field of fundraising, these courses will help you to focus on best practices for establishing or expanding a fundraising program that generates gift support.

This semester, study from anywhere in the world in the safety and comfort of your home through online or remote instruction.

Digital Storytelling for Fundraising: Leveraging Emerging Technology for Impact

Learn to leverage digital platforms to effectively raise awareness about a cause, diversify fundraising, and innovate to become more relevant.

2024 Spring
2 sections

Annual Appeal Campaigns

Acquire annual appeal process fundamentals and techniques to increase individual donors’ support, and learn how to cultivate new donors.