- Explores Gift Cultivation Techniques
- Taught by Seasoned Fundraisers
- Examines a Range of Solicitation Methods
Annual giving is a critical facet of an organization's fundraising efforts and consists of numerous types of solicitation vehicles. Whether you are already employed in this area and want to enhance your knowledge or you are newer to the field of fundraising, these courses will help you to focus on best practices for establishing or expanding a fundraising program that generates gift support.
Learn methods for securing annual funds from individuals, including the use of social media and technology to expand the outreach to new donors.
Examine how online and mobile technologies are changing the ways that donors give money and the ways that organizations raise it.
Acquire annual appeal process fundamentals and techniques to increase individual donors’ support, and learn how to cultivate new donors.
Explore the components of a successful annual appeal, and gain an understanding of online giving and database management.