Stacy Zuniga is a student in the M.S in Event Management program at the Jonathan M. Tisch Center of Hospitality. In this post, she tells us more about her internship this summer semester.
Where are you interning and what is your job title?
I am interning at The Vendry, a professional network and marketplace for the events industry. My job title is Marketing Intern.
What projects have you been working on so far?
I have been developing a social media content calendar, diving into market research to find the best practices for creating content that will increase engagement with our target audience, the events industry.
Have there been any challenges in your internship so far? If so, how have you learned to overcome them?
One of the biggest challenges I have faced is the uncertainty of social media. Social media is constantly evolving, constantly changing, and keeping up with the latest updates of each social media platform is an obstacle because each update impacts our process. However, we have a great marketing team focused on finding new trends, trying new strategies, and ultimately learning and building on the outcome.
What do you hope to take away from your internship?
I hope to learn more about content strategy, ultimately increasing community engagement across multiple social media platforms. By choosing methods that will enhance social interaction and build communities, we can help drive a space that inspires event professionals by the content we are developing. By learning this, I can gain real-world experience in operating a social media presence and brand identity.
What are your future plans?
First and foremost, I would like to finish my M.S in Event Management. My passion to pursue a Master's in Event Management is twofold: my interests lie in challenging societal differences to enact change and creating a sense of welcoming for others. I plan to use that drive and motivation to bring events to the community I grew up in, giving something back to those that have helped me get where I am today.