Digital Sports Media & Marketing

Over the last 15 to 20 years, digital media and marketing has become one of the biggest, most dynamic and fastest growing parts of the sports industry. Digital is affecting every part of the sports business, often in profound and unanticipated ways. From an academic standpoint, this means digital is fully intertwined and complementary with the other key disciplines associated with sports: marketing, sponsorship, events, public relations, finance, etc. This course is intended for students who are eager to delve into the digital side of sports, learn about the historical context, latest trends, best practices and issues, and become more knowledgeable about and fluent in one of the most exciting and appealing parts of the business.