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Certificate in Digital, Social and the Future of Marketing

Declare Candidacy

Cultivate future-forward marketing expertise

Gain in-demand marketing skills with a flexible, practice-based certificate that integrates digital strategy, social media, analytics, AI, and influencer marketing. Learn to target and grow audiences, manage online communities, and create compelling content.
Format

Online

Requirements

4 courses

Estimated Total Certificate Cost

$3,802

*Based on course prices for AY 26-27, subject to change.

Why this certificate?

The Future of Marketing, Decoded

Stay ahead of AI and other marketing tech advances, ensuring your brand strategy remains relevant and resonant in an evolving digital landscape.

Own the Conversation

Transition from simple social participation to strategic community management, acting as the active, authoritative voice for global brands.

Precision Targeting for the Modern Consumer

Use AI-driven research to turn insights into shared values, brand advocacy and consistent purchases.

Future-Proof Your Creative Edge

Harness the tools to design next-gen brand experiences and high-performance content that stays ahead of the curve.

From Strategy to Measurable Impact

Integrate data, content, creator, and media into cohesive campaigns that deliver clear, trackable business results.

What You'll Study

4 COURSES REQUIRED
Digital Marketing Analytics

This course utilizes industry standard tools like Google Analytics to better understand the online behavior of customers (and potential...

Fall 2026
Moderating and Managing Digital Communities

Social media community management is the most visible element of social media engagement. Community management involves monitoring conversations...

Fall 2026
Targeting the Social & Digital Customer

With rapid changes in platforms, technology, and AI, reaching customers with social and digital outreach is complex – yet never more...

Fall 2026
Amplifying the Brand Promise

The desire to come together around shared interests and communicate passions and values is a profoundly human instinct. It is also essential for...

Fall 2026
Digital Content Creation: Design, Writing, AI, and Video

The evolution of social media content into visually compelling images, video, and live broadcasting requires a strong visual media presence to...
Advertising on Digital Platforms: Lead Generation, Tracking + ROI

According to the Interactive Advertising Bureau (IAB), US internet advertising revenue has surpassed $250 billion. At nearly 70% of $380 billion...
The Business of Influencer Communication

This course explores the rapidly evolving creator economy and its influence across both B2C and B2B industries. Students learn how leading...

Fall 2026
AI for Marketing and Communications: Generative Creativity & Content Innovation

This course explores the impact of Artificial Intelligence (AI) on user interface (UI) and user experience (UX) design, branding, and digital...

Fall 2026
Social Media Content Creation

Learn how to translate a strategic vision into social media content, using media, design, story, and platform-specific best practices.

Spring Fall Summer
Social Media Marketing Analytics

Gain an understanding of the key principles of marketing analytics as applied to social media.

Spring Fall Summer
Social Media Community Management

Gain insight into how community management works, how it differs from social media participation, and how to maintain a strong social media presence.

Spring Fall Summer
Analyzing the Digital Consumer

Stay ahead of the competition by learning how to research and grow market share through social and digital media.

Spring Fall Summer
Amplifying the Brand Promise

Learn how to incorporate social media tactics as part of a broad-based integrated marketing strategy and break out of the advertising sea of noise.

Spring Summer

Frequently Asked Questions (FAQs)

Certificate Specifics

Earn a Certificate in Digital, Social, and the Future of Marketing to gain in-demand marketing skills with a flexible, practice-based certificate that integrates digital strategy, social media, analytics, AI, and influencer marketing. Learn to target and grow audiences, manage online communities, create compelling multi-format content, design measurable marketing and influencer campaigns, and amplify authentic brand promises that drive loyalty, revenue, and ROI across platforms.

 

  • Learn to Drive Measurable Revenue Growth

  • Enhance your Ability to Engage Target Audiences

  • Stay Competitive with Modern Marketing Tools

  • Gain Access to NYU Libraries (with the NYU Card)

  • Receive NYU Computer Store educational discount pricing

  • Get invitations to NYU SPS events

  • Save with 10% discount on classes taken as part of the Certificate

There is no application process to get started. To begin the registration process, you would need to complete the Declare Candidacy form.

 

You will receive both a digital badge and a hard copy of your certificate after completing the courses.