The course functions like this: At the beginning of the semester, students in the class are given a real-world business challenge from a REAL WORLD PARTNER that they really want solved. For the rest of the semester, students are divided into multidisciplinary teams (like in the real world) comprised of students from different degree programs that create competing pitches to be presented to a panel of REAL WORLD PARTNER executives at the end the semester. The winning team(s), if feasible, have their solutions implemented by REAL WORLD PARTNER. Students will engage in a “real world” process -- from client brief to research to creative brainstorming to outlining strategies, tactics and timelines and, finally, the client pitch.
An NYU professor teaches the class. Students also meet regularly with top industry executives and subject matter experts throughout the semester as well as study current trends and successful cases in the relevant industry and business practice space. Students meet at least (usually more) three times in person with REAL WORLD PARTNER executives -- the first class and last class and one class in the middle of the semester. Most of the classes function as laboratories (“labs”) for competing groups to hash out ideas, concretize plans, present assignments and receive face-to-face feedback from the instructor and guests. The class also features experiential learning opportunities, engaging with REAL WORLD PARTNER organizations assets and executives.