Stuart Seltzer

Adjunct Assistant Professor

Preston Robert Tisch Institute for Global Sport

  • BS, Lehigh University
  • MBA, Columbia Business School
Contact Info

Stu Seltzer is president of Seltzer Licensing Group, a leading global licensing agency.   A specialist in brand licensing, partnership marketing, and strategic alliances, Stu is an expert in analyzing, crafting, and securing partners for clients such as Unilever, NBC’s The Office and the American Red Cross. His extensive first-hand knowledge of the industry and skills as a negotiator were developed while managing the licensing for Yves Saint Laurent of America and at DC Comic’s division of Warner Bros. He has helped many global companies and brands including Campbell’s Soup, Popsicle and Scotts Miracle-Gro reap the best possible return on their marketing investment.   

Stu is an award-winning professor at New York University and has been teaching a class on Intellectual Property licensing since 2004.  In addition, Stu is a frequent speaker and has provided engaging seminars on brand licensing at conferences around the world.    

Early in his career Stu developed his analytical skills while working as a CPA at Arthur Andersen & Co. He is a graduate of Lehigh University and holds an MBA from Columbia Business School.


Jan 01 2005


By Wiley/Licensing for Dummies