August 27, 2019

Presenting to a Global Audience

By Daniel Bullock, Adjunct Instructor in the Integrated Marketing and Communications Department and Raul Sanchez, Clinical Assistant Professor, English Language Institute

Every speaking situation is an opportunity for change. Whether you are presenting to a small group of co-workers and stakeholders, a conference room of board members, or a larger audience, a universal goal of any presentation is to create a connection between presenter and audience that brings about some kind of change.

But how do you deliver a successful presentation to an international audience and ensure that your message will resonate with participants, especially when audience members are from different parts of the world with backgrounds in different languages and with different communication styles?

In our recent article, "4 Tips for Presenting to a Global Audience" we have laid out the key psychological tips to effectively structure, contextualize and deliver a successful presentation.

Presenting effectively to global audiences requires more than just a strong message. Speakers who wish to build more engagement by tailoring their next presentation to multiple communication styles worldwide need to integrate four key concepts:

  1. Structure your presentation using schemata – cognitive frameworks to help audiences more readily interpret new information.
  2. Employ implicit and explicit messaging in your presentation to reflect the communication styles of different audiences.
  3. Tap into rhetorical strategies to more effectively structure your presentation.
  4. Use purposeful body language to emphasize key points.



Photo Credit: Fernando @dearferdo on Unsplash   

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