February 8, 2024

Center for Global Affairs Alumni Spotlight: Andini Effendi

M.S. in Global Affairs ‘13

Concentration in Peacebuilding

Currently, Andini is an Independent Journalist and CEO of Cauldron.

What makes you proud to be an alum?
CGA serves as a dynamic centre where diverse perspectives converge, all united by the common aim of enriching the world and contributing to its betterment.

What are your main areas of responsibility in your current role?
As an Independent Journalist and the CEO of Cauldron, I hold the responsibility of constructing a narrative framework that spans across diverse media platforms, encompassing digital, mainstream, sidestream, and social media. My role involves active participation in relationship building, leadership, and vision development, corporate strategy formulation, operational oversight, market positioning, and branding. Another arm within Cauldron is a production company that focuses on non fiction content. We produced documentaries, feature stories and short content on history, social economy and livelihood issues. Additionally, I take on the role of hosting the Uncensored Podcast, where we redefine thoughts and unfold untold stories.

How did your time at the CGA help prepare you for this role?
My time at CGA NYU significantly developed my analytical skills, focusing on global affairs, providing a deep understanding of geopolitical dynamics that proved invaluable in the nuanced world of strategic communication. Exposure to diverse perspectives and cultures at CGA motivated me to foster a global mindset, crucial for leading a strategic communication team. The program's excellent networking opportunities connected me with professionals from various industries, forming a valuable network for forging partnerships. Acquiring a strong foundation in research and communication at CGA has enabled me to develop and deliver impactful strategic communication campaigns.

Any favorite memories at the CGA?
Attending CGA has provided me with the chance to engage with a diverse range of individuals worldwide, establish connections with esteemed faculty members and professors, and foster connections that have evolved into lifelong friendships. Without CGA, this invaluable opportunity would not have been within reach.

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