Experiential Learning: The Start-Up Lab

This course will engage students in the practice of Ideation in the problem-solving process for various hospitality and travel products and services. Ideation is the creative process of generating, developing, and communicating new ideas. It comprises all stages of a thought cycle, from innovation to development and prototyping, and to implementation. The course will introduce and make students apply the design thinking methodology and will make use of the various technologies available in the Tisch Center¿s Hospitality Innovation Hub.